Psychological & Therapeutic Media Services

Media psychologist work with PR agencies on their campaigns, this could be for SME business or major brands. Their expertise are used to carry out deep dives into analysing and converting these findings into meaningful data that is beneficial to the brand.

• We offer various media services: risk assessments and advice, for example, reality TV shows feature everyday people who may not be aware of the repercussions of appearing on TV, or in other cases, there might be shows in which younger actors are filming scenes of a disturbing, or adult nature, or indeed, actors might be working with themes that they themselves have been affected by (e.g., abuse)

• Spokesperson for PR agencies

• Mediation services

• Information relating to psychological issues, this can be for character development, or script writing, etc

• Onscreen/offscreen commentary for factual based programmes

• Counselling services

• Develop psychological questionnaires

• Writing articles for print media and online

Phinity also work with SME businesses as well as larger corporate clients, helping them in the following ways:

• Gaining understanding on consumer (audience) & market behaviour

• Provide insights into how your branding can better communicate more humanistic values to connect with your audience

• Provide input to align advertisement with your brand’s humanistic values

We work with multiple internal departments and organisations that need expert psychological input, e.g., such as R&D, marketing, campaign managers, UX designers.

• Improve access to mental health services and show staff they are valued

• Optimal mental health for more motivated, better quality and easier production of shows and talent

• When staff feel valued, this is more likely to be reflected in their work

• Be well informed to prevent issues

• Conflict resolution, saving production costs

• Safeguard those you work with

• Exemplify ethical core values and work ethos

• Increase viewership by offering interesting, educational, and accurate psychological information

Phinity recognise the power and use of psychology; and how this has shaped not only our private clients’ lives, but the positive impact it can have on a business if applied in a focused, passionate, and ethical way.

We love working with businesses that have ethical values at the centre of what they do. Everything we do at Phinity starts with the client, by us understanding how to apply our expertise in the most ethical way, we ensure that we live up to one of the core pillars, being humanistic.

We offer various media services: risk assessments and advice, mediation services, information relating to psychological issues, onscreen commentary for factual based programmes, and counselling services.